It’s a BookTok World

We have a table in the front of the bookstore with a display of books and a poster that says “#BookTok.” As some of you may already know, the book part of the popular social media app TikTok has become huge, and “book influencers” who recommend a book on BookTok can send a book’s sales soaring.

I read in Publishers Weekly magazine this week about one of these books, It Ends with Us by Colleen Hoover. The book was published in August, 2016, and did fairly well. In its first month, it sold 21,000 copies, but then faded out. Until November of 2020, when it began to be talked about on BookTok. The book then made a huge comeback, and sales are now in the range of about 17,000 copies per week.

I can see this happening at our Barnes & Noble, where we’ll put out a big pile of the book and it will be gone in mere days. BookTok followers, who are mainly teen and young women, are reading these books in droves. And I’m in favor of anything that popularizes reading!

Another author who is popular on BookTok is our own dear Philadelphia-area author Madeline Miller. I’ve been reading Madeline’s books since before they were published! I had an early copy of her first book, Song of Achilles, which came out in 2011. I loved it, and taught it in my Hot Off the Press class. Song of Achilles is now the #1 fiction seller at B&N, and it too flies off the BookTok table at astounding speed, along with her second book, Circe, which is also wonderful. Kudos to you, Madeline, for this well-deserved success!

Recently I read another BookTok book, an LGBTQ+ Rom-Com called One Last Stop by Casey McQuiston. McQuiston is also very popular on BookTok for this and an earlier book of theirs, Red, White & Royal Blue. I don’t usually read the Rom-Com genre, but I wanted to see what all the fuss was about, as it were, plus why not pick a book that isn’t totally gut wrenching once in a while? 😊 (Just a note: another table we have up front in the bookstore, which contains the sort of Rom-Coms people typically call “beach reads,” also has books flying off of it, particularly books by Emily Henry.)

One Last Stop has an interesting plot. August, the protagonist, moves to NYC, finds some interesting roommates in a run-down but funky apartment, and then meets a girl on the subway. August falls fast for Jane, but then discovers some odd things about her, like why is Jane always on August’s subway car, whenever she gets on at whatever time? Turns out Jane is displaced in time, and she’s really from the 70s. This allows for some interesting cultural comparisons about music, food, politics, cities and more. And August and her roomies then take on this time-space continuum challenge – can they get Jane back to her time? It’s fun to see what happens!

If you’re on social media, check out BookTok for some fun book recommendations!

Author: Lynn Rosen

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