As a published author, you wear many hats: entrepreneur, writer, designer, public speaker, publicist, and more. How can you manage the business side of your writing life without losing time for your art, or your other jobs, or your family? This one-day conference will provide tips you can use not just to sell more books, but to find the work-life balance that can be especially challenging for writers.
WHEN: Sunday, March 22nd, 9am to 5pm
WHERE: The Manor House at Whipain Farm, 1 Farm Drive, Blue Bell, PA 19422 http://www.whitpainfarm.com/
SIGN UP HERE!
9-9:30: Breakfast and Registration
9:30 – 10:20 Opening Keynote: Eric Smith: The Long Con: Building Your Social Platform
Eric Smith is an author, blogger, and publishing professional living and geeking out in Philadelphia. As a blogger, he co-founded Geekadelphia, and later, the Philly Geek Awards with The Academy of Natural Sciences of Drexel University. By day, he can found working as the social media and marketing manager at Quirk Books. By night, he writes. He is the author of The Geek’s Guide to Dating and the new novel Inked. Eric will speak about how social media in publishing is all about that “long-con” — meaning, being active on social media doesn’t necessarily sell books, but it makes writers part of the community. This is is hugely important and will eventually sell books.
10:20 – 10:30 Break
10:30-11:45 Career Management: Finding the People and Resources You Need to Promote Your Book
As an author, what do you need to do to ensure your book reaches the most readers possible? Two successful authors describe how they identified their marketing and publicity needs, and how they moved forward on finding the right people and resources to meet those needs.
12:30-1:30 Lunch Keynote: Finding the Write-Life Balance
Julie Cohen, author of Your Work, Your Life … Your Way: 7 Keys to Work-Life Balance, is a Career and Personal Coach who helps her clients clarify and achieve their professional and personal goals. In this session, Julie will present a highly interactive program designed to help writers find that optimal mix of professional and personal priorities. (More info at: http://www.juliecohencoaching.com/about/julie-cohen/)
1:40-2:40 The Art of Getting Attention
Speaker: Corinne Liccketto-Moulder, Director of Business Development, SMITH PUBLICITY, INC. (http://www.smithpublicity.com/smith-publicity-executive-team/)
Book publicity is a very delicate art. What does it take to get press attention for your book? How do you craft and shape your message? How do you determine which media to approach and how do you get their attention. And what can you, as the author, do to maximize how “mediagenic” you are? Publicity expert Liccketto-Moulder shares some tips of the trade to help launch and/or shape your successful publicity campaign.
2:45-2:55: Refreshments and networking
3:00-3:30 Clever, Not Cute: Strategic Content Planning
Speaker: Colleen T. Reese, Content Marketing Manager at iQ media Corp
Colleen Reese is a serious content strategist, occasional tech blogger and not so serious dating advice columnist. She has developed social media campaigns for nationally recognized hospitality brands, local technology firms and several magazine brands. During this session, she’ll apply practices and theory from online dating to planning online content that sparks meaningful relationships between author and audience.
3:40-4:10 Innovative Ways to Fund Your Marketing Campaign
Speaker: Amanda Barbara, Pubslush
Most publishers have minimal marketing budgets, and what they have, they reserve for their big frontlist authors. Barbara, president of crowdfunding site Pubslush, shares tips and insights on using this innovative method to create a marketing budget for your book.
4:15-5:30 Cocktail Reception
Relax and unwind with new friends to review what you’ve learned and how you will apply these tips to your writing life. And while you’re unwinding, at 5pm writer and former opera singer Carla Spataro will provide some acting prompts and exercises to help you become more “mediagenic.”
SIGN UP HERE!
Give yourself the gift of a day of writing!
Join our new “What’s Your Story?” Writers Retreat. Spend a day in a bucolic setting in Blue Bell, PA, where you’ll have both writing instruction and free writing time. Be one of a small group of writers who will benefit from day of creativity, inspiration, and results!
DATE: Saturday, December 13
TIME: 9am to 5:30 pm (or arrive early for an 8am yoga class; additional fee)
LOCATION: Whitpain Farm Manor House, Blue Bell, PA
Sign up here: http://tinyurl.com/retreatforwriters
No matter how far along you are in your writing career, you can’t make progress if you don’t have time to write. Beginners and experts and everyone in between need both the literal and metaphorical space in which in to pursue the creative process. In addition, everyone needs to hone their craft with some expert advice from experienced writers and teachers.
The “What’s Your Story?” Writers Retreat includes:
- morning and afternoon writing workshops with Janet Benton of The Word Studio on finding your unique stories and developing them naturally, using her unique methods;
- a special talk by novelist Nomi Eve, author of Henna House, on “Old Photos, Older Relatives, and Dusty Shoeboxes: Where Do Your Stories Live?” as well as a Q&A and book signing;
- private quiet writing time;
- a light breakfast, a catered lunch, and a closing happy hour;
- an optional early morning yoga class;
- a pop-up bookstore with new fiction, writing books, and more!
Cost: $185 through November 2nd; after November 2nd: $195
Add a morning yoga class for an additional $15.
Spaces are limited. Click here to sign up now. For more information contact:
The Reader Retreat with Maureen Corrigan,
book critic for NPR’s Fresh Air
and lecturer at Georgetown University
DATE: Saturday, November, 8th
TIME: 10am to 3pm
LOCATION: Whitpain Farm
Blue Bell, PA
Join us for an inspiring day of books and conversation!
- Lunch and a keynote talk by Maureen Corrigan’s about her new book So We Read On: How The Great Gatsby Came to Be and Why it Endures
- Q&A with the author about her work as a book reviewer for NPR and The Washington Post,juror for the 2012 Pulitzer Prize in Fiction, and lecturer and critic-in-residence at Georgetown University
- Book discussion of The Great Gatsby, and more!
To register click here!
10:00 – 10:30am:
10:30am – 11:45
Breakout book discussion of The Great Gatsby (led by Lynn Rosen)
11:45 – 12:15
meet & mingle; browse the Open Book pop up bookstore
12:15 – 1:30 pm: Luncheon
Introduction by Lynn Rosen: Creating the Canon: How Books Become Classics
Keynote Speaker Maureen Corrigan
1:30 – 2:00pm: Coffee/tea/dessert and chat with the author; book signing
2:00 – 2:30pm:
What to Read Next: A review of “buzz books” & forthcoming books presented by Lynn Rosen. Get an early look at the books you will want to read and buy as gifts over the holiday season, including a peek at some Advanced Reader Copies (ARCs).
2:30 – 3:00pm: mingle, browse books at the pop-up Bookstore, and depart.
The Reader Retreat is a wonderful opportunity to spend a few hours on a Saturday talking about books with other readers and meeting an author. The event takes place at Whitpain Farm, an historic colonial-era manor house in Blue Bell, PA. (Directions to be provided.)
Includes book discussion, lunch and author talk, workshop, and a copy of So We Read On.
*Inquire about special discounts for Whitpain Farm residents.
To register click here!
With questions contact Lynn Rosen:
Open Book is pleased to announce an exciting last minute to our event calendar: Kevin Powers, author of The Yellow Birds will join us for a Literally Speaking Author House Party.
The Yellow Birds is the winner of the Guardian First Book Award, a New York Times’s 100 Most Notable Books of 2012 and a finalist for the 2012 National Book Award. It tells the story of two soldier in the Iraq war, their friendship and the trials of war, in powerful and poetic language.
DATE: Tuesday, October 7th
TIME: 5:30 to 7:30pm
Wine & cheese reception
(Includes $5 credit toward any book purchase at Open Book bookstore. Good till December 31, 2014.)
Location: Elkins Park, PA
To sign up:
It’s time to kick off another “Hot Off the Press” class!
Starting in September, I’ll be holding the regular evening session in Elkins Park on Wednesdays from 7pm to 8:30pm. I will also be adding a second session: same class, different time and location. The alternative date is Tuesday morning from 9:30 to 11 at Winnie’s LeBus in Manayunk, where we’ll talk books and eat breakfast together (the cost of breakfast is not included in the cost of the class).
For those who are new to the class, in this monthly book discussion class, participants read works of new fiction just as they are being published. Class discussions include analysis of the book as well as background information about the author and the book’s path to publication. We talk serious book talk, but have a lot of laughs too!
Below you will find dates, books, and other details about the new class.
*Ready to register already? Go here: https://squareup.com/market/open-book/hot-off-the-press-fall-class
Hot Off the Press
Tuesday, September 16th, 9:30-11am – Manayunk @ Winnie’s LeBus http://www.lebusmanayunk.com/
Wednesday, September 17th, 7-8:30pm – Elkins Park
(Specific location details to be provided – we have a great new space this time!)
The Undertaking by Audrey Magee
This is one of those books that the publisher sent to me and I knew nothing about—never heard of the author, wasn’t really captivated by the plot description. But one day I picked it up and started to read. “Hmmm… this is really interesting,” I thought, and kept reading. I wasn’t too far into the book before I knew it was a book I wanted to share with you. What’s it about, you say? Oh, World War II, German soldier, marriage of convenience. It’s a fascinating and original look at the toll war takes on people’s lives.
Publication Date: 8/19
BUY THE BOOK: I will have all the class books available for sale in my Open Book Bookstore at a 10% discount for class members (plus tax). I will receive copies of The Undertaking early next week.
Either email me that you would like the book or click here to purchase it: https://squareup.com/market/open-book/undertaking-the
[Note: Books for the other classes will be available, also at a discount, as they are published.]
Tuesday, October 7th, 9:30-11am – Manayunk @ Winnie’s LeBus
Wednesday, October 8th 17th, 7-8:30pm– Elkins Park
Neverhome by Laird Hunt
I was captivated by the voice in this powerful story of a woman who goes off to fight in the Civil War instead of her husband, posing as a man and enduring what her fellow soldiers endure. Inspired by real-life accounts of women who fought in the Civil War, as one critic said, this book “transforms a footnote in history” and is “a haunting meditation on the complexity of human character, the power of secrets, and the contradictions of the American experience.”
Publication Date: 9/9
Tuesday, November 4th, 9:30-11am – Manayunk @ Winnie’s LeBus
Wednesday, November 5th, 7-8:30pm– Elkins Park
Nora Webster, by Colm Tóibín
Many of you have heard me rave about how much I love the novel Brooklyn by Irish writer Colm Tóibín, a book I discovered quite accidentally and fortuitously and have recommended since then to many readers. I’m so pleased to have a new novel from Tóibín to share with you, the story of Nora Webster, widowed at age 40 with four children, having lost the love of her life and now confronting what may or may not be next for herself and her family.
Publication date: 10/7
Tuesday, December 2nd, 9:30-11am – Manayunk @ Winnie’s LeBus
Wednesday, December 3rd, 7-8:30pm– Elkins Park
All My Puny Sorrows by Miriam Toews
Elf and Yoli are sisters. While on the surface Elfrieda’s life is enviable (she’s a world-renowned pianist, glamorous, wealthy, and happily married) and Yolandi’s a mess (she’s divorced and broke, with two teenagers growing up too quickly), they are fiercely close — raised in a Mennonite household and sharing the hardship of Elf’s desire to end her life. After Elf’s latest attempt, Yoli must quickly determine how to keep her family from falling apart, how to keep her own heart from breaking, and what it means to love someone who wants to die.
Publication Date: 11/6
Cost: The cost for the session is $105.
How to Register and Make a Payment:
Please email me asap at email@example.com if you wish to sign up so I can hold a place for you. Payment can be made either by mailing a check, made out to “Open Book,” to me at 1100 Melrose Avenue, Elkins Park, PA 19027, or you may sign up online here: https://squareup.com/market/open-book/hot-off-the-press-fall-class
Please feel free to contact me with any questions at: 215-360-5382.
I hope you have all had a nice summer and I look forward to seeing you soon!
With best wishes,