Judging a Book by its Cover, one more time!
In my last post, I wrote about how publishers control your first impression of a book with very intentional cover design tropes that signal what sort of book it is. This time, I’d like to write about two recent books for which I think the publishers got it completely wrong. Last year, I read and greatly enjoyed Lessons in Chemistry by Bonnie Garmus. It’s a charming and well-written story about a quirky character named Elizabeth Zott who has a degree in chemistry. It’s the 1950s, and Zott is trying to get the fellow scientists with whom she works to take her seriously as a chemist, instead of relegating her to note-taking and coffee-fetching. The book has charm but also weight, along with a feminist overlay that’s very appealing. Here’s what the cover looks like: What does that cover say to you? To me it says chick lit. It says beach read. It goes out of its way to say: this is a light read. Btw, even The New York Times mentioned this. Their review of the book is entitled: “Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power.” And that review also quotes our B&N CEO, who says: “Aiming the novel at a female readership is “a bit pigeonholing,” said James Daunt, the chief executive of Barnes & Noble. But ultimately, he added, “the book has dominated the cover.” Had Barnes & Noble not chosen this as our book of the year, had I not read good reviews, I would not have chosen to read it. What this cover says to me is: Lynn, don’t pick this up. This is not a book you will enjoy. Why did publisher Knopf get it so wrong? I dunno, but they did. And they are usually so on the mark, especially since they publish so much excellent literary fiction. I hope that when the book eventually comes out in paperback, they will have a new cover design. This one is pretty and bright and appealing, but wrong, wrong, wrong. I have had to talk so many customers into buying this book because the cover turns them off. I plead with them: please, disregard the cover! I promise it really is a good book! Another book that I also think is a terrific read is the new book by Cathleen Schine called Künstlers in Paradise. The cover looks like this: What does that say to you? Period costume, bathing beauty on the boardwalk. Maybe old-timey Hollywood? I think that is what they’re going for. And there is a real-life 30s/40s movie star who features in the book. Maybe someone mentioned...
Judging a Book by its Cover (again)
My customers sometimes get sheepish when they admit they’re choosing a book because they like how it looks. “I know you can’t judge a book by its cover…” they say, trailing off in embarrassment. I immediately reassure them. “Oh yes, you can,” I reply. You can tell quite a lot about a book by its cover. And that’s intentional. Publishers have developed certain design conventions for different sorts of books. These design styles indicate to the reader what kind of book it is. The reader might not even be aware of this. They may simply see a book and think: that looks like the kind of book I like. Here are some examples. Years ago I used to get upset as I saw more and more books being published with pictures on the front of women in period costume with their backs to the viewer. “Don’t these women deserve to have a face?” I complained. But the style stuck, and soon it came to represent an entire genre: historical fiction. (Or maybe, specifically, historical women’s fiction.) Go take a look in your neighborhood bookstore at the table of historical fiction. Every book will look like this: You don’t even have to think about it; these books signal. You don’t have to waste time and read the back cover copy. If you like one, you’ll like them all. Step right this way, historical fiction reader. These books are for you. Self-help is another genre that has a very specific style. The title is usually in a blocky san-serif font (san-serif is without the little tails and decorations that appear on a serif font. Think Arial vs. Times Roman.) This big title will usually be on a solid color background with no or very little art. It is trying to look authoritative and reliable. We don’t mess around, it says. We get right to the point and we’re here to help you. Other genres have their particular styles as well, although they may not be as straightforward. I can always tell literary fiction, for example (which is what I prefer to read). It looks artsy. Mystery/thrillers tend to resemble each other as well, often with that blocky type, but in a vivid color, and often with a dark background, like this: Of course you’re going to judge a book by how it’s written, how much it helps you, and how much you like it. But judging by the cover is step one, so don’t be ashamed to jump to conclusions based on what you see on the front of a...
My Body by Emily Ratajkowski
If you have read My Body, please message me and let’s set up a Zoom conversation, because this is a book I really feel like I need to talk through with other women. But in the absence of that conversation, for the moment, I’m going to try to muddle through some of the ideas Emily Ratajkowski brings up (I’m going to refer to her below as EmRata, which is what she goes by on Instagram). In this collection of essays about women’s bodies with a focus on her own body, EmRata explains that her mother was a beautiful woman who taught her that what is important, above all, is being beautiful. And EmRata is beautiful, with a small, slender, sexy body. As one fashion industry person says to her: “you’re like Kate Moss, but with big boobs.” Even though she is short for a fashion model (5’5”), EmRata has become a very successful model, a position she worked hard to attain. And this is, of course, a profession that is all about how you look. Cue Billy Crystal saying “it’s not how you feel, it’s how you look,” and, in this case, it’s completely true. What is a world like in which women are judged by their looks? What it is like to be a woman who chooses a life in which she will be judged by her looks? And what does it mean that the world, in large part, judges women by how they look, and that the prevalent and all-powerful male gaze represents the panel of judges? This book addresses all of those questions. I’m not a fashion model, but I identified with many of the cirrcumstances described by Emrata. My mother didn’t tout beauty as the all-important quality, but it’s not like she de-emphasized it. I was frequently subjected to her once-over before going out, and was sometimes the recipient of the comment “you’re going out in that?” or “why don’t you put on a little lipstick?” In her world, and hence in mine, it matters how you look. Because of that, I, like EmRata, care, and have always cared, how I look and not just that, but I care about what people, even complete strangers, think of how I look. When I describe it that way, it almost sounds like some sort of disease. Perhaps it is. (Let’s give it a name. How about insecurity?) How I look is a crucial element of the impression I make, and I want to have a say in that impression. Who am I going to see today, I’ll think while getting dressed, and what sort of impression do...
Update: I’ve been reading!
Here are some books I’ve read recently, just in case you were wondering! Virgil Wander by Leif Enger I pulled this book off the shelf after it sat there neglected for several years, and loved it so much. Such a quirky, thoughtful, multi-layered book. Our hero (what a great name Virgil Wander is!) doesn’t really wander anywhere, in the physical sense, but his experiences in the hard luck Minnesota town of Greenstone, located on the shore of Lake Superior (should be called a sea, not a lake, one fisherman said) are charming and insightful. And also weird and strange and with the magical quality of a fable. A friend told me today about her visit to Crete and when she went to the beach by the place in the sea where Icarus fell to his death. That has the same sense to me — a magical place where myths come to life. I could imagine myself standing by those waters and shouting: Icarus, why didn’t you listen to your father? And I could easily imagine myself in Greenstone watching an old movie at Virgil’s theater, or flying a kite with Rune, or surfing with Bjorn… Visit with Virgil Wander (Virgil, our Greek guide through the story) and enjoy the journey. This book was Enger’s first novel in ten years, after his bestselling book Peace Like a River. Here We Are by Graham Swift Swift is a wonderful British writer. His book Last Orders won the Booker Prize. I read a book of his called Mothering Sunday, which I adored and which tells the story of a woman’s life and how she came to be a writer because of something that happened to her on a day long ago. Here We Are has much the same shape as Mothering Sunday in that it is a brief book that meanders around in time. It tells the stories of three main characters and how their lives came together and, in one case, apart. It goes back in time to their beginnings in another era, but is placed in the present where one of the characters is recollecting all of this. Read it and determine for yourself whose story it is. Is it about Ronnie the magician and why he disappeared, or about Evie his assistant and how she made a life for herself, our about Jack, who brought them all together and made the show happen? In my opinion, this is very much Evie’s story. One beautiful scene has Evie walking into a garden and, when the light shines just so, it illuminates the cobwebs connecting everything. So it is with magic,...
Remarkably Bright Creatures by Shelby Van Pelt
Several years ago I was in Salt Lake City for a publishing conference, and was lucky enough to visit the wonderful indie bookstore The King’s English. At the top of what seemed like a very steep hill (I walked there), it’s in a house, and you wend your way through a warren of rooms, each with different categories of books. What a great bookstore! My visit was enjoyable in many ways – the friendly staff, the colorful and appealing children’s department, the great dinner recommendation I got – but mostly I want to mention one of the books I bought there. I was seeking a book to discuss at a workshop I would be leading at Kripalu Yoga Center, and the knowledable booksellers steered me toward The Soul of an Octopus by Sy Montgomery. In this book I learned to be interested in and care about a creature about whom I previously knew very little. It started with discovering that in multiple they are octopuses, not octopi, and went on to teach me about their habits and abilities, including how intelligent they are and how they can fit their bodies through tiny spaces. This all came back to me recently when I read the new novel Remarkably Bright Creatures by Shelby Van Pelt. Really, it’s a story about a bunch of people who are lost in their lives for one reason or another, and we follow them through their struggles until they all wind up… well, I’m not a plot spoiler. But what makes the book different is not that it is narrated from different points of view, but that one of those viewpoints happens to belong to Marcellus, who is an octopus, a giant Pacific octopus, to be specific. Marcellus resides in a tank in an aquarium in Puget Sound, and he, like his species, is very intelligent. And like the octopus whom Sy Montgomery befriended in the Boston Aquarium in her book, this octopus also knows how to make friends, to convey thoughts and feelings, and to figure things out. He’s the most charming octopus I’ve ever met, and he makes this book into a more compelling story. Kudos to Van Pelt for creating this charming and loveable character, along with the rest of the cast in Remarkably Bright Creatures. Put this on your summer reading...
Lots of Books! (my recent reading)
It’s time for a bit of a blogfest, because I have a lot of books to catch up with you on. Birds of California by Katie Cotugno The author has written seven young adult novels – which means she knows how to write a book, how to shape a plot – but this is her first adult novel. She also co-authored a book called Rules for Being a Girl with Candace Bushnell (of Sex and the City fame, which is to say that Katie knows how to write good sex). This is one of those allegedly predictable romances that actually didn’t go where I thought it would, and one of those alleged “light reads” that dealt with some heavy stuff and whose characters I missed much more than I thought I would after I finished the book. Meet Fiona St. James, hugely successful child actor who crashed and burned very publicly and has since dropped out of sight. Meet Sam Fox, studly TV star who once played Fiona’s big bro on their TV show (Birds of California), now struggling in his own career. A reboot of the old show is proposed. Roll that plot! Birds of California will be published in June; this is your beach read for sure. Hell of a Book by Jason Mott Oh my, oh my. Dare I say? It’s a hell of a book. Winner of the 2021 National Book Award for Fiction, Mott’s novel has a clever conceit: it’s about an author’s dissolute book tour, touring the country for a book with bestseller potential, a book about… well, he doesn’t remember. Nor does he recall, apparently, that he’s a black man. But meanwhile, he’s having odd encounters along with way, including with a young black boy whom he calls The Kid who may or may not exist. And this is all interspersed with the story of another young black boy nicknamed Soot in a small southern town, who encounters the perils of small town racism. This also happens to be the town that the author is from. What’s the book really about? It’s about being a black man in America. This painful and necessary story is told in a powerfully original literary style. So, so good. Brilliant, even. The Anomaly by Hervé Le Tellier The recent winner of the prestigious French Prix Goncourt begins in gruesome fashion with a chapter about a day in the life of a contract killer. Don’t let that put you off. (Or perhaps you like that?) Then it proceeds, each subsequent chapter about another different character. Where are we going? I wondered. Why are we hearing all these...